The year is 2021. You’re involved in a new digital initiative to “transform the primary online channel as part of an evolving omni-channel strategy”. You’re tasked with identifying “the platform that will accelerate innovation, reduce content friction, and free marketers from the restrictive paradigm of developer-dependent optimization”. Huh? … or…

Extending your model with content types that allow editors to manage channel-specific considerations. — Welcome to the fourth and final post on my content modelling series in Kontent.ai! In Part 3 I discussed a few content modelling best practices that help make your core content easily available to multiple channels. Refresher: Core Content — content that’s core to your business. In our example of…

How to model your content so that it meets the needs of your channels. — Welcome to Part 3 of my content modelling series. If you’re new to the topic then hopefully you’ll find Part 1 and Part 2 of interest as well. So, why are we modelling content in the first place? Is it just to play around with the cool features in Kontent.ai…

Make your life easier by reusing the structure of your content model. — Building out a content model in Kontent.ai involves making content types and giving them structure with content element fields. If that all sounds like absolute gobbledegook, then you might want to check out Part 1 of this series before tucking into the rest. Don’t Repeat Yourself An idea coming from the world of…

Getting your model started with content types, structure, and relationships. — Kontent.ai is a fantastic Content as a Service (CaaS) platform. It’s a place to work on your content before you publish it to a channel (website, app, voice assistant — basically anything that can make use of the platform’s Delivery API). To get started, the first thing you need to…